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The Road to Pink Face Paint

by Mariah Hardy February 13, 2019

Why we decided to make a pink face paint not only for athletes but for breast cancer awareness.

From the day that we began this journey with Hardy Facepaint, we were asked if we had a pink face paint? We got it from hunters, athletes, moms and dads, kids, and even local and national breast cancer awareness organizations. We brushed it off for a while since we were new and had limited funds. Well after four years, we finally have a pink face paint and we are super excited about it!

We started developing our pink about two years ago. The pink was hard because we are adamant about using no harmful ingredients, like we do in our other colors, but still maintain all the awesome qualities our face paint has. We could not use the same base we used for our existing colors. We had to formulate a custom base and then mix pigments to get the right pink color.

We worked with our chemist for countless hours and finally created a formula that worked. We tested it to make sure is did not smudge, dried smooth and lightweight, was easy to remove, did not cause irritation, and did not stain the skin. Many bright pigments can cause skin staining since they are very saturated in color. We ordered all the ingredients which take at least 10 weeks since. All our ingredients are custom made and mixed right here in the USA. After 10 weeks we had all the ingredients and put them in the mixer. However, the pigment was not measured properly and we got a light pink and not our bright blaze pink. We were devastated. We were all set to launch for October for breast cancer awareness month. We wanted to launch in October since we are donating a portion of sales from the pink to breast cancer awareness. We had to order more pink pigment.

After another 10 weeks, we finally received the pink and were set out to fix our mistake. We had it mixed and finally it was the bright blaze pink we originally created. I did some videos on social media showing the pink and how it looked and worked. Again, I was super impressed.

Where to buy face paint.

We rushed to get it ready and are happy to announce we will have tubes available for sale at the NTWF. We will have them on the website shortly after. They are currently being put in packaging to make them shelf ready!

Mariah Hardy

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