Hardy Facepaint didn't start in a boardroom; it started in the woods. We were tired of wearing itchy, restrictive face masks and scrubbing oily, pore-clogging face paint off our skin after a long hunt. We needed a better solution, so we created it.
We initially developed our black camo face paint for ourselves and our hunting buddies who were chasing deer, waterfowl, and Osceola turkeys in Florida. The goal was simple: create a water-based, smudge-proof formula with a wand applicator so our trigger fingers stayed clean.
Tested in the harshest heat and humidity.
Backed by industry professionals and hunting TV personalities.
Grown from a single black tube to a full suite of woodland colors.